What good is a good idea if it is not successfully sold and implemented?
Over the course of more than 25 years in the corporate world, I have come to a simple realization that to be effective and successful, an executive needs to know how to persuade and sell his/her ideas and recommendations to their stakeholders. After all, what good is a good idea if it is not successfully sold and implemented?
And in the corporate context, persuasion typically happens via a meeting-room style presentation, where the audience expects presentations that are persuasive, clear and concise.
I honed my persuasion skills over the years, having held different management roles that ranged from marketing & communications, corporate development, strategic planning, M&A, sales, business development and sales operations. I like to share with you what I learned about corporate persuasion that works – from both the presenter as well as audience's perspectives.
My focus today is helping executives plan, design, develop, construct, deliver and engage meeting-room style presentations that are persuasive, clear and concise – so that they as an individual, team or organization, can be more effective and efficient to get their good ideas accepted and implemented. I do this through a combination of workshops (public and custom) as well as consultations.